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OUR SERVICES

MARKET RESEARCH & FEASIBILITY

 

  • Site Inspection & Kick-off Meeting

  • Competitive Analysis

  • Market Conclusions and Development Opportunities

  • Wellness Concept Recommendation

  • Architecture Program Planning & Adjacency

  • Diagram

  • Demand Analysis & Financial Forecast

  • Investment Analysis

BRAND CONCEPT & DEVELOPMENT

 

  • Concept Document

  • Brand Strategy and Positioning

  • Brand Identity and Collaterals

  • Corporate Identity Guidelines

  • Brand Communications for both offline and online

  • Product Standard & Guidelines

  • Internal & External Marketing Plan

PRE-OPENING & SETUP

 

  • Pre-opening Critical Path Planning

  • Executive Recruitment

  • Equipment Vendor Specification

  • Standard Operating Procedures

  • Job Descriptions

  • Hiring Process

  • HR Philosophy, Learning & Education

  • Operating Budget Planning

MANAGEMENT

 

  • Quarterly Performance Audit

  • Marketing and Sales

  • KPIs and P&L Analysis and Action Planning

  • Mystery Shopper & Operational Audit

  • Support Employee Training

  • On-going Operational Management

  • Operational Reviews

  • Property Audits

© 2013 by Willemsen Hospitality. All rights reserved

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